What is Video Marketing?
If a photo’s worth a thousand words, then what proportion more valuable is that the video? That’s the thought of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video marketing is usually used for everything from building customer rapport, to promoting your brand, services, or products. Additionally, video marketing can function as a medium to present how-to’s, promote customer testimonials, live-stream events, and deliver viral (entertaining) content.
How Video Marketing Works.
Video marketing is pretty simple: Your brand creates videos that, in how or another, promote your company. In practice, it’s slightly more complicated. Like many of your marketing efforts, video marketing is data-driven, so, you’ll want to observe various metrics and tracks customer engagement. To develop your video marketing strategy, you’ll want to:
Allocate resources. You’re getting to get to designate some allow video — at the smallest amount, decent equipment, good editing software, and a video marketing guru (or, better, team) — also as a time to make it. Tell your stories. Storytelling has never been as important as it is in the video, so get brainstorming: What stories do you want to tell? How will you tell them?
Engage. It’s not enough to simply tell your stories; you would like to interact with your audience while you’re doing so. How will you create your stories interesting? What’s getting to hook your audience? Keep it short. There’s no set length for marketing videos (although there are recommendations), but the general rule is that shorter is better. Be ruthless with your editing. Cut, cut, cut out everything extraneous. Attention spans are short, so make the best of what you get.
Publish. Publish your videos far and wide – embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. Then, promote, promote, promote.
Analyze. Track metrics and stats, to determine which videos do the best – and why.
Examples of Video Marketing
Video marketing is everywhere on the web. your Facebook, your YouTube homepage, and there it is successful video marketing that has found its because of your eyes.
Want to ascertain a couple of best-of videos in action? inspect this list of enjoyable video marketing campaigns from Hubspot, 10 great examples from Forbes, or these 17 great examples from Big Commerce.Benefits of Video Marketing
The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data – oh my! Of note:
Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can affect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/keyphrases!
Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average of 65% of that information three days later.
In 2017, video content will account for an estimated 74% of all online traffic. Your customers love video. Would-be customers also love video, which means good video marketing can attract new visitors.
Email subject lines that include the word “video” see a 19% increase in open rates and a 65% boost in click-throughs.
Four times as many customers would prefer to watch a product video than read a product description.
Do you like the money? Then consider this: after watching a video, customers are 64-85% more likely to make a purchase.