What is SMS marketing?
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (the SMS). These messages are mostly meant to talk time-sensitive offers, updates, and alerts to folks that have consented to receive these messages from your business.
SMS marketing definition sounds too complicated — don’t worry. This text covers all the terms above that to provide you with a way better idea of how SMS marketing can enhance your digital marketing strategy. If you’d wish to realize your customers, you can’t wait for them to return you. you’ve to be proactive and go where they’re. Now, I don’t expect (or advise) you to travel knocking on all of your customers’ and prospects’ doors — which can be madness. But, you’ll do a subsequent neatest thing.
As people become more attached to their phones, text messages become the most direct line of contact. This has made text message marketing, or SMS marketing, one of the most effective forms of communicating with customers when done correctly.
What are the rules and best practices for SMS marketing?
Text messaging may be a very effective and direct line of communication to the customer. But, there are many rules that you simply should consider when planning your SMS marketing strategy. The first and most vital of those are receiving permission from your contacts to send them SMS messages. SMS has a particularly high open rate, but this won’t assist you if you’re sending messages to people that don’t want them. not to mention opt-in is required in most countries.
Be mindful of the timing of your messages.
Unlike email, which is simply checked a few times daily (at most), people open text messages soon. this is often great for urgent messages, but you don’t want to abuse this power by disturbing contacts at odd hours within the day.
Would you wish to run out and use a coupon that just woke you up at 2 AM on a Wednesday? Didn’t think so. Some countries even have laws about once you’ll send marketing text messages (e.g. France doesn’t, allow SMS marketing on Sundays, holidays, or anytime after 10 PM).
Include your company’s name in your messages.
When sending bulk SMS messages, most providers send them through a short code, which suggests your contacts won’t realize it is coming from you. That’s why you’ve got to let your contacts know who is sending the message in the first place. You don’t want to send a promotional coupon to customers and not have them know where to travel, right?
Use SMS to complement the rest of your digital marketing strategy
The beauty of digital marketing is that there are numerous channels that you simply can use to interact together with your customers. All of those channels tie together to make a marketing communication system that permits businesses to create relationships with customers and leads at a great scale.
SMS and email marketing are two very supporting channels. you’ll create campaigns through both channels, using email for including more detailed information and SMS to speak more time-sensitive or urgent information.
What is SMS marketing used for?
SMS can be used in a number of different ways. I will share with you some of the most common use cases to give you a better idea of what you can do with SMS and how it might help your business.
Short-term promotions for retail or e-commerce businesses
Coupons and promotions are superb thanks to driving more people to your store or website. If you’re conducting a limited-time sale or promotion, you would like as many of us to listen to about it as possible. SMS may be a great channel to speak about these offers, especially if you would like to let customers know while they’re on the move. That way you’ll make certain that they don’t miss out because they didn’t get the message in time.
Urgent updates about events or customer orders
There are a lot of moving parts that go into planning and executing an event. The more people you have attending the event, the more challenging it becomes to communicate the necessary information to everyone.
With SMS, you can easily communicate any changes, cancellations, general information, or updates with better real-time engagement than email or other channels. Appointment reminders If your business runs on scheduled appointment times, then you know the frustration of having clients forget appointment times and showing up late. Even more frustrating, is when clients fail to show up at all.
Not only does this throw off your schedule, but it also wastes your time. It means that you may have turned down other appointments because that appointment slot was taken. Sending reminder text messages is a fantastic way of making sure that people don’t forget their appointments and show up at the right time.
Internal alerts If you have a large number of employees, it can be hard to communicate urgent messages (office closures, emergency updates, etc.) to everyone all at once. You can send them an email, but they may not see it (I know I don’t check my work email too often outside of work). SMS is a great way to guarantee that everyone receives your message on time.