What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the tactic of improving your site to increase its visibility for relevant searches.
the upper visibility your pages have in search results, the more likely you’re to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines like Google and Bing have bots to crawl pages online, going from site to site, collecting information about those pages, and putting them in an index.
Next, algorithms analyze pages within the index, taking into account many ranking factors or signals to figure out the order pages should appear within the search results for a given query.
Search ranking factors are often considered proxies for aspects of the user experience.
Our table of SEO Factors organizes the factors into six main categories and weights each supported its overall importance to SEO.
As an example, content quality, and keyword research are key factors of content optimization and crawl ability and mobile-friendliness are important sites of architecture factors. The search algorithms are designed to surface relevant, authoritative pages, and supply users with an efficient search experience.
Optimizing your site and content with these factors in mind can help your pages rank higher within the search results. Unlike paid search ads, you can’t pay search engines to urge higher organic search rankings.
Why is SEO important for marketing?
SEO may be a fundamental part of digital marketing because people conduct trillions of searches per annum, often with commercial intent to seek out information about products and services.
Search is usually the first source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a cloth impact on your bottom line.
However, the search results are evolving over the past few years to offer users more direct answers and knowledge that’s more likely to stay users on the results page instead of driving them to other websites.
Also note, features like rich results and Knowledge Panel within the search results can increase visibility and supply users more information about your company directly within the results.