In online PR, the boundaries between classic PR, marketing, social media, and SEO are blurred. albeit many communication experts define the term differently, certainly, online PR isn’t just an adaptation of classical PR.
What is online PR?
Online PR (online PR ) is that the Public Relations work of conversationalists via available online communication channels (and also communication tools). additionally, to the web pages of classic media, these channels include social media, blogs, and websites. Based on the measures taken within the print sector, the chances and opportunities offered by online media are used and therefore the strategies are adapted accordingly.
What is the goal of online PR?
The aim is to have a lasting positive impact on the external image of a company or brand. In addition, some partial objectives can be defined:
- acquisition and retention of new customers
- communication of information
- increase of attention
- creating a high cost-benefit ratio
- improving (online-) reputation
- measuring and controlling success
- achieving a high degree of actuality
How does Online-PR work?
We realign brands, reposition products, and convey companies into the spotlight. But how can we do it? With the proper stories and therefore the right press releases, we reach the specified target group for online PR.
We develop strategies that bring you and your target group together and send them on a journey to your product. within the social media sector, we combine the principles of the online together with your goals in terms of program optimization (SEO), marketing, and far more.
We take monitoring to a subsequent level and convey the established order of your brand to a standard denominator. additionally, we recruit influencers from a good sort of industries, whether large or small, global, or local. Always the proper tool for a singular positioning of your brand!