All organizations have an equivalent desire: higher revenue and faster growth at a lower cost. Most companies struggle to align their people, processes, and technology to realize these goals.
Marketing automation solves this problem. It enables companies to automate, and measure marketing workflows so that they can increase efficiency and grow revenue faster.
This category of technology delivers results more effectively market on automation repetitive tasks. Marketing automation enables many modern marketing practices, including lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, return on investment (ROI) measurement, and account-based marketing.
According to marketing expert John McTeague, without the utilization of selling automation, you’re just guessing that folks will buy your products.
“Statistics show that buyers don’t do this,” he says They want to find out at their reach once they need more information or can buy. A well-constructed marketing automation strategy makes that a reality. Marketing automation is one of the fastest-growing technology out there.
Initially used for giant enterprises, marketing automation tools became more scalable over the years . No wonder marketing automation is not any longer a nice-to-have, it’s a must-have. Some marketing agencies have predicted to point out a 14% compounded annual rate of growth over the subsequent five years. The very best growth for “through-channel marketing automation” platforms will reach 25% annually, with “lead-to-revenue automation” platforms at 19.4%.