There’s a myth that if you design something employing a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity THRIVES within boundaries.
Some of the foremost creative content on Instagram starts within a repeatable template or framework. and therefore the truth is, the foremost successful brands within the platform depend upon Instagram templates.
Templates prevent time so you don’t need to reinvent the wheel with every new post.
They are also essential to brand building. When there’s A level of consistency in your Instagram creative, repeated visual elements, they become a neighborhood of your brand. Your audience recognizes a color, a font, an illustration style.
It’s important to develop Instagram templates for your brand that are unique and align together with your messaging. And there’s plenty of inspiration out there to kick starter new template ideas for your business.
Today, I’ll be that specialize in Instagram feed concepts and examples.
Below are 9 Instagram templates to think about using for your brand. These are concepts that you simply can easily recreate and make your own.
Recreating SMS or imessage conversations as social content has been around for a short time . It’s still very fashionable , relatable, and visually engaging. More recently, some brands have used Instagram DMs because the visual inspiration for this style.
These fall under the larger interface category of Instagram templates. A social image or video that’s inspired intentionally elements from apps or other software. Our first three template ideas below are interface designs.
2. Reminders and Notifications
Reminders and notifications are perfect templates for encouraging action. Continuing with the interface theme, anyone who uses a sensible phone is already programmed to concentrate on those designs. These work for brief messaging and may easily be layered with photography (phone background).
The iOS “Reminder” Instagram templates (see the Tentree example) are adopted by many brands for a brief and inspirational copy. Because this specific concept is widely used, make certain to form it your own through color, fonts, and other brand design elements.
3. Calendar – Schedule
Our final interface concept is calendars. we glance at our calendars constantly. a bit like with notifications, we are trained to acknowledge the planning. this is often an easy storytelling medium. Consider common calendar items for your audience. Which appointments would resonate most? What would normally be the worst part of their calendar? Which items are they missing from their calendar? What are you able to exaggerate or simplify?
You don’t need to stick with the iOS calendar design in our examples to use this idea. Listing a calendar, schedule, or run of the show in any visual format gives you an equivalent storytelling opportunity.
4. Fake Charts
Sharing data and charts evokes authority and trust. But albeit you don’t have access to insightful data a day , you’ll use charts as a template for other sorts of content. think about using charts to match subjective ideas, illustrate humor, or call out product/brand features.
5. Venn Diagrams
One of the only charts to think about using together your Instagram templates is that the tried and true Venn diagram. It puts an instantaneous specialization in commonalities between 2 ideas or more ideas. They create immediate intrigue to know the messaging. to form your Venn diagrams more engaging, start with two ideas and check out to brainstorm 10 or more ways they will be connected. Give special attention to the weird and uncommon items.
When attempting to make Venn diagrams with 3 or more base circles, I like to recommend starting with pencil and paper. There could also be tons of erasing to urge it right. And don’t be afraid to more base ideas into overlap areas, and the other way around.
If you’ve been on Instagram a minimum of once within the last 3 years, you recognize that Twitter screenshots are a really popular format. There’s a couple of reasons this works so well.
When sharing Tweets to Instagram, stick with one or more specific formats. Decide whether you would like this to incorporate branding, brand colors, or other brand design elements. think about using your image editor of option to recreate the planning of your Tweet to possess more control over the design and layout.
Everyone loves an inventory. And if that list allows you to check things off, even better. this is often another relatable concept and visual that encourages the viewer to be inquisitive. To mentally check the list. Or if the checklist is basically helpful, to save lots of the post and are available back thereto later.
8. Technical Diagrams
A technical diagram is actually a visible list. Taking a visible and adding technical labels thereto allows the viewer to digest an extended list more easily, and with more context. this will be through with a photograph or illustration. The list can even be one item long. A technical diagram is often a helpful resource or more abstract, even humorous.
Here’s a further Delta example to check out that creatively utilized Instagram’s tagging feature to label each item in their diagram. They creating 12 Instagram accounts so that they could tag and provides additional information on each of their new COVID-19 safety procedures.
9. Choose a Favorite
Perfect to engage your audience and encourage comments “Choose A Favorite” images offer a list of items for the viewer to align with. They pick which item is best, their favorite, etc. A recent trend with this format is to “Choose 3”. And throughout the 2020 Pandemic, many brands have used nostalgic product images with this template for fans to choose their favorite from the past.