What is CPM (Cost Per Mile)

You know the revenue is out there and you recognize an email campaign can assist you to catch on. But how does one keep a robust handle on your campaign because it plays out over months?

Email autoresponders can prevent plenty of your time and deliver huge returns on campaign investment. Yet automation is often a double-edged sword.

A good email autoresponder gives you the power to attach with customers, at scale, without overwhelming them.
Or your team, for that matter. These products eliminate and many of the tedious repetitive tasks that are so essential.

1. Moosend Review — The Best for Simple Marketing Automation

Moosend is a reasonable email automation tool with an almost nonexistent learning curve. Yet for a way easy it’s to urge started, Moosend users finish up automating their email marketing in really impactful ways.

Some companies spend thousands of dollars a month on ultra-powerful marketing automation software that they don’t actually need. Plus, that stuff is often really hard to use.

With Moosend, you get tons of freedom to customize your email marketing automation. Upscale set of triggers and actions all managed during a drag-and-drop interface. Workflows are often shared among team members, who can leave notes.

The Moosend interface itself is great at educating users on the way to automate and fine-tune customer journeys. With templates, preset workflows, and rich tracking capabilities, Moosend makes it simple to seek out what works for your unique subscriber base.

Without writing one line of code, you’ll gain quick mastery of a deep set of email automation features that include:

  • Rich tracking, reporting, and analytics
  • Click heatmaps
  • Five types of subscription forms
  • Direct SMTP service
  • Cart abandonment 
  • Embed product blocks in newsletters for shoppable emails
  • Mobile responsiveness
  • GDPR compliance
  • Native integrations with WooCommerce, Salesforce, WordPress, and dozens of more top products

Moosend features a free forever plan, which is capped at 1,000 subscribers and comes with many of the simplest features. for extra subscribers, you’ll need a professional plan, which starts at $8/month.

2. Klaviyo Review — The Best for Ecommerce

Klaviyo ties into a CRM or eCommerce platform and makes it easy to deliver ultra-personalized content via email. No more unfocused email blasts to the general public. Klaviyo allows users to create out unique customer journeys for long-time fans and first-time window shoppers.

it’s native integration with customer data sources, you’ll get pretty fine-grained with the segmentation. And, with the straightforward interface, anyone on your team can start maximizing the relevant content every visitor sees.

Nurture individual leads from a 10,000-foot view by using the features in Klaviyo’s extensive toolkit:

  • Prebuilt autoresponders
  • Email personalization for first-time buyers, regulars, VIPs, and more
  • A/B split testing
  • Drag-and-drop, WYSIWYG email editor
  • Responsive templates optimized for web and mobile
  • Shoppable product recommendations in email
  • Rich selection of behavior-based triggers 
  • Comprehensive segmentation options

The free plan for Klaviyo maxes out at 250 contacts and 500 emails, after which you’ll be asked to upgrade. Paid plans start at $20/month for up to 500 contacts and unlimited email sends, climbing higher counting on the dimensions of your contact list.

3. GetResponse Review — The Best for Sales Teams

GetResponse has provided one among the only, best email autoresponders for quite 20 years. Over that point, they’ve added features and evolved the UI to stay one among the foremost useful products on the market.

GetResponse offers many professionally designed templates to speak with customers at every step of their journey. The built-in sales features also are very nice, and really set GetResponse aside from the opposite easy-to-use autoresponders. Even their Basic plan comes with a sales funnel, unlimited lead funnels, and unlimited landing pages.

Along with a versatile email autoresponder, GetResponse features several other useful features to assist you to connect with customers:

  • Unlimited email sends
  • Transactional and time-sensitive emails
  • Drag-and-drop email editor with mobile and inbox preview
  • Add content blocks, videos, buttons, and social media icons to emails
  • A/B testing
  • List and calendar views for email scheduling
  • RSS-email templates

GetResponse doesn’t have a free forever plan, though they are doing offer trial. Pricing starts at $13.50/month for 1,000 contacts with their Basic plan, which comes with all the features listed above. And much more. Honestly, the essential plan is way from basic.

4. Mailerlite Review — The Best Free Email Autoresponder

MailerLite is employed by quite a million companies, startups, and freelancers because it’s an intuitive, budget-friendly platform that delivers results. Its free version allows you to send 12 emails per month to 1,000 subscribers, which could be all some people got to start.

For an email autoresponder that’s easy to use, MailerLite comes full of simple, yet powerful features that assist you optimize your campaign. I like using A/B split testing to send two variations of an email and see which one performs better.

The clean MailerLite interface gives your teams the control they need to communicate effectively with your subscribers. 

Some of its best features include:

  • Automate RSS to email
  • Time-zone based email delivery
  • Auto resend unopened emails with alternative subjects or personal messages
  • Segment subscribers based on varied criteria
  • Rich email personalization
  • Target specific interest groups by tagging subscribers or inviting them to self-select
  • Track email campaign activity with detailed reports
  • Click maps to analyze subscriber interaction with your emails

MailerLite also comes with features and customizes your website experience. Like pop-ups and embedded forms, as well as an amazing drag-and-drop editor to craft striking newsletters.

5. Mailchimp Review — The Best for Beginners

Mailchimp may be a powerful product that hasn’t lost its simple feel, though it’s grown considerably since it first hit the market in 2001. Today, it functions as an integrated marketing platform, taking over far more responsibility than the e-mail automation it became famous for.

Despite its depth, I prefer Mailchimp as an email autoresponder for beginners because it’s constantly offering user recommendations supported by intelligence from billions of email interactions. Subject Line Helper, for instance, offers data-driven insights about how to increase open and click rates. 

There are plenty of other excellent features, including:

  • Drag-and-drop email editor
  • Segmentation capabilities to target messaging and automate product recommendations
  • Send Time Optimization
  • Multi-branch customer journeys
  • Behavior-based automation
  • Lookalike audience finder
  • RSS to email 
  • Transactional Emails with Mailchimp API or SMTP

Mailchimp offers a free and forever version that’s limited to 2,000 contacts but comes with features like a marketing CRM and landing pages. To get the Customer Journey Builder, which lets you construct workflows in a visual editor, you will need one of the paid plans:

  • Essentials: starting at $9.99/month for 500 contacts
  • Standard: starting at $14.99/month for 500 contacts
  • Premium: starting at $299/month for 10,000 contacts

Some of the aforementioned features, like predicted demographics or the lookalike audience finder, are only included with Standard and Premium.

Millions of companies have seen Mailchimp increase their ROI. You can get started with the free version today.

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