Instagram marketing is competitive, but not impossible. Use these 21 tips to build a failproof strategy for 2021 and beyond.
7 Instagram marketing tips for businesses that you can’t afford to ignore.
1. Use a business account
Just just just in case you skipped the section above and choose to dive into the rest of the Instagram marketing tips while employing a private account, here’s why you ought to reconsider. A business account gives you access to features you can’t use with a private account, including:
- Instagram Insights
- Instagram ads
- Instagram Shopping
- Primary and secondary messaging inboxes
- Contact information and a call-to-action button on your profile
A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so.
2. Clearly define your goals
All social platforms are tools. But you can’t use those tools effectively unless you recognize what it’s you’re trying to create.
Instagram marketing can mean various things to different marketers. Are you looking to:
- Create an online presence for your business?
- Increase brand awareness?
- Get new leads?
- Establish your brand as an industry leader?
- Sell products directly from the app?
You might even want to combine several different outcomes. But unless you recognize where you would like your Instagram strategy to require you, you’re unlikely to urge there.
We’ve got a whole blog post on goal setting to help you decide what matters most to your business.
3. Know your audience
A little preliminary research can assist you to find out who you’ll best reach when you’re brooding about the way to market on Instagram. for instance, our post on Instagram demographics shows that:
- The most active Instagrammers are between 18 and 29.
- The United States is the largest Instagram market.
- More urban residents use Instagram than their suburban peers.
But that doesn’t mean you ought to only use Instagram to undertake to succeed in urban Americans in their 20s. Instead, you would like to define your target market so you’ll create content that speaks to that audience.
This will also become critical when it comes time to settle on targeting options for your Instagram ads.
4. Optimize your profile
In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
That’s a lot to ask from a small space.
Fortunately, you also get a few other fields on your Instagram profile to showcase what your brand is all about and make it easier for people to find you. These include:
- Your name: 30 characters, included in search.
- Your username: AKA your handle. Up to 30 characters, included in search.
- Your website: A clickable URL you can change as often as you like.
- Category: A business feature that tells people what you’re all about without using up bio characters.
- Contact info: Tell people where to find you.
- Call-to-action buttons: Give Instagrammers a way to interact with you directly from your profile page.
Tourism Vancouver does a good job of making the most of all the profile fields.
5. Choose the right profile photo
For most brands, your Instagram profile photo should be your logo. This helps provide credibility and allows visitors to ascertain at a look who you’re.
Your Instagram profile photo displays at 110 by 110 pixels, cropped to a circle with a 110-pixel diameter. However, it’s stored at 320 by 320 pixels, so you ought to upload an enormous file to make sure it still looks good if Instagram changes how profile pics are displayed.
If your logo may be a square, you’ll get to zoom bent to confirm the entire thing shows within the circle.
6. Write great captions
True, we just said that Instagram may be a visual medium. But that doesn’t mean you’ll neglect your captions. Your brand voice is simply as important as your brand look. Like your visuals, it should be consistent across posts.
Instagram captions are often up to 2,200 characters long, so you’ll use them for everything from a fast quip to detailed storytelling. That said, only the primary two lines of text appear in the news feed without tapping more.
Since people tend to scan captions instead of reading them thoroughly, you would like to urge all the important information into those first two lines.
In our post on the simplest caption length for each social network, we recommend the subsequent Instagram caption lengths:
- Organic posts: 138–150 characters
- Instagram ads: 125 characters
If you’ve got more to say, go ahead and say it. But make sure the extra text is worth it.
National Geographic is a classic example of long-form Instagram content. If you can match their level of storytelling, don’t be afraid to go long.
7. Use hashtags wisely
Hashtags are key thanks to increasing your visibility and discoverability. You can spend 30 hashtags in an Instagram post. But, realistically, you almost certainly don’t want to try to do that. We recommend using between five and nine hashtags per post. quite which will appear as if hashtag stuffing, a spammy tactic that turns followers off. Worse, if you employ irrelevant or repetitive hashtags, users can choose to not see your content for that tag.
To get the most benefit, choose hashtags that:
- Are relevant
- Are specific to your niche
- Do not encourage follow- or like-swapping (think #like4like or #followme)
We’ve got a full guide with the newest hashtag strategies for Instagram if you would like to try to do a deep dive on this subject.