If you’re wondering what’s happening with all the new Instagram features that are exposure lately, you’re not alone.
Instagram has been giving businesses and creators an entirely new set of content-creation go-to’s. From having the ability to share “memory” style posts like Facebook’s Time Hop, to offering Canva-Style templates like “My 5 Favorite Foods”, to allowing you ways to show live photos into Boomerangs with one (press-and-hold-down-style) touch, there are many new tools to assist you to employ Instagram for business.
And one among those new tools is named Reels.
You may have seen other brands jumping on the Reels bandwagon lately and that’s not accidentally.
Since it’s so new, there’s a greater chance of your content being visible to more people and that’s impossible to pass up if you’re trying to grow your business and reach potential customers.
And because it feels both new and familiar, tons of individuals (and brands) try it out.
So, today we’re getting to share what Reels are and the way you’ll use this social media tool to succeed in your business goals (and have a touch of fun while you do).
What Are Instagram Reels?
Instagram Reels is an in-app creation tool that works tons like TikTok.
You can create short videos, match them up to music or other audio, and share them on Instagram’s social media platform.
Reels may be a bit different from TikTok because the content you create on Instagram Reels appears in your Instagram feed, your profile page, and the Explore page.
So, how are you able to use Reels in your business?
How To Use Instagram Reels To Grow Your Business
Showcase Your Products
Reels offer an excellent chance to try to to a touching show and tell.
Highlight the simplest features of your product and share the advantages of using it. for instance, Coffee Over Cardio shares Instagram reels of their different coffee products.
And if you don’t have a product-based business, don’t worry. you’ll still use Reels to spotlight your service-providing work also.
Sharing services on Reels gives you the prospect to point out off your brand’s style and therefore the way you are doing things differently.
They’re also an excellent thanks to telling a story, boost testimonials and reviews, or maybe build anticipation for an upcoming launch.
Give Followers A Peek Behind The Scenes
Your customers (whether they’re current or soon-to-be) will love seeing behind the curtain a touch .
So, try using Reels to point out your product being made, your service being delivered, that can’t-miss photoshoot moment, or maybe your office day-to-day.
Dubsado shares all the love they put into the welcome packets in one among their Behind the Scenes Reels.
A “typical day” video may be a great chance for private brands to offer customers and clients a true sense of their work lifestyle and may help highlight how a product fits into someone else’s daily routine.
And don’t miss an opportunity to urge fully transparent together with your potential customers either. Highlight how you create your products or deliver your services. This works especially well with ethically-made products, products with a homemade component, or services delivered with special and private attention. But anyone can highlight their workflow and permit customers to desire they know exactly what goes into the method. (Because they will!)
Whether you’re giving them the backstage pass to your podcast prep, the outtakes from that influencer taping, otherwise you use your Reels to spotlight key team members, this sort of content makes your audience desire they’re a part of your clique. (And that’s an exquisite feeling.)
For example, podcaster Pat Flynn shares that all-too-familiar feeling of just before you hit record during a recent Reel. Every who’s had to travel live or record themselves knows this feeling! Doesn’t it cause you to feel good to understand that podcasting guru Pat Flynn feels the same?
Educate Potential Customers
You can also use Reels to serve some key marketing functions like handling potential objections before time and sharing valuable information which can help customers make a buying decision.
You can share unique ways to use your product or new ways to urge results from the service you offer.
Showing people the way to wear or style your product, or when it’s the “perfect time” to use your service can help them connect with your company even more and provides them insight into how exactly your product or service goes to rework their lives.
Another creative move that will help customers connect and convert? Take a while to make FAQ Reels that answer the foremost common questions with some humor or interesting visuals.
This new medium can help make typical things like course teasers, blog summaries, or upcoming sales seem fresh and new.
And don’t miss the prospect to use Reels to make “How To” videos that give customers a step-by-step on the way to do something awesome together with your product or share your expertise, like a business coach, Shaleah AKA the Visionpreneur, does during this high energy Reel.
Make It Fun And Personal
Speaking of pleasure , let’s mention making things fun and private with Instagram Reels.
Whether you’re a private brand or a bigger company, it’s important that your audience feels a private connection to you. And while you’ll have some serious and professional moments, it’s okay if that connection is fun or maybe funny.
Entrepreneur and podcaster, Shannan Monson shares a funny Reel of a situation that a lot of other entrepreneurs experience.
Consider sharing your favorite morning rituals, vacation spots you’re keen on, that conference or event your team is attending or hosting, or the daily “oops” moments that you simply know your audience can resonate with.
If there’s a trending meme or video style that aligns together with your brand, provides it a try. And share the bloopers or outtakes (if that’s your brand’s style, of course).
Create challenges that invite your audience to share their videos with you or tag you so you’ll see them!
And don’t be afraid to spotlight your inner monologues, upcycle your most-loved TikToks, open up about your big wins, or demonstrate your best (and worst) dance moves.
Authentic connections come from vulnerability and honesty. But they also come from you being real (and sometimes real silly) with the people you serve.
Get Real Impact From Your Instagram Reels
While we’re never getting to say “Do what everyone else does” it’s definitely fun to urge inspired by others who do similar work.
And, since Reels remains relatively new, it’s always an honest idea to leap in and check out things because you’ll be among the primary in your field to use this new feature.
This means more eyes on your Reels than on other sorts of social media and more chances to attach with people that you’ll invite into your audience.
Once you’ve started trying out Instagram Reels for your business, inspect what percentage of times a Reels video has been “liked” and shared. This information can assist you to make future content-creation decisions!
And don’t forget to feature Reels into your overall marketing plan so you’ll decide what quite content to form when.