Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it is often. Maybe a high bounce rate bad for SEO? That’s where it gets a touch more complicated. In this blog, we give you seven easy SEO tips to address your bounce rate and increase engagement and satisfaction to form your users happier.
1. Page speed
So we’re looking to form users happier. So how can we do this? How are we getting to lower our bounce rate? Well, seven quick tips, very basic stuff in SEO. First of all, page speed. it isn’t very sexy, but I included it here because out of all of those tips improving your page speed is perhaps the amount method to ensure a reduced bounce rate.
I’ve seen it on many sites. Make your site faster, bounce rate goes down. Why? Well, for one, more people can simply access your content. they are not expecting it to load. They’re within the subway, on their telephone, it loads faster. Second, it’s just a far better experience than if they’re expecting images to seem and things like that.
It will almost definitely guarantee to lower your bounce rate. this is often the amount one reason that, in my opinion, you’re employed to enhance the speed on your website. Yes, speed may be a Google ranking factor. it’s a confirmed Google ranking factor. In most cases, though, it is a pretty small one.
But if you improve engagement and satisfaction alongside your speed, that has downstream effects that have much broader, wider SEO implications. it is the favorite reason to enhance speed, not for the ranking benefit, except for this reason alone.
2. Broaden intent satisfaction
So one, nail your speed. Two, the simplest thanks to lower bounce rate is 2 broaden your intent satisfaction. Now, what can we mean by this? Are we satisfying the intent that folks came to your site for within the first place?
For example, someone searches for “Nike shoes.” Well, we would like to rank for “Nike shoes,” but we do not know what the intent is of the one that searched. Do they need to shop for Nike shoes? Do they need reviews of various Nike shoes? Are they trying to find pictures of Nike shoes?
It might be anybody of these things. The more broadly we will satisfy that bent the page or link to other resources, the higher we’re getting to do with engagement and our bounce rate.
Deep competitive analysis
So how can we do this? So one, you would like to try to deep competitive analysis. you would like to ascertain what’s already ranking for these terms, for your ideal search term and appearance in the least of the ranking results, and what’s working and check out to satisfy those intents. If you are not offering an equivalent sort of content because of the top 10 ranking results, you’re probably not matching that intent alright.
So you would possibly want to rejigger your content. The second thing you ought to be doing is answer questions more deeply. Now we mention long-form content typically performing better in search results. Long-form content isn’t a ranking factor. But the more complete you’ll answer questions, that sometimes feature a better impact. So simply answering questions better can deepen the intent satisfaction.
Link to related content
Finally, and this is often my favorite trick/tip, link to related intent. An example is on Moz we’ve dozens of articles that we’ve written about various SEO topics, like canonical tag. Each features a slightly different intent. When someone lands on any of these pages a few canonical tags, we will link to all or any the opposite resources about canonical tags during
a prominent position.
Now you regularly see related articles that are like little widgets at the top of articles. I generally wish to place those much higher within the content, where people can see them and have interaction and click on those articles because we might not have captured the intent perfectly on this page, but we will link to all or any those related resources and capture the intent that way. As soon as they click and go explore the opposite page, they’re getting their intent satisfied, and that we have lowered our bounce rate. So find those related articles on your site and link to them prominently. you are going to try to do well.
3. Smart CTAs
Number three, smart CTAs. Oftentimes that is what you’re trying to urge people to try to do. You’re trying to urge them to click your CTA to travel buy your product or inspect your download or whatever it’s. The smartest thanks to improving your CTAs is to include the ranking keyword within the CTA itself. So this suggests attend Google Search Console, attend Moz Keyword Explorer, find what your pages are ranking for, and take those top keywords and insert them into the CTA itself.
for instance, if my page is about credit reports or getting a credit report score, I could have a CTA that says “Add to Cart,” or I could have a CTA that says, “Get my credit report.” This is psychologically 100 times more powerful than saying “Add to Cart” because I just typed “credit report” into Google, and aha, here it’s. I would like to urge my credit report. So including your keywords within the CTAs may be a very smart way and straightforward way of improving engagement and lowering your bounce rate.
4. Use inverted pyramid writing
Number four, I got this from Dr. Pete Meyers. Thank you, sir. Use the inverted pyramid sort of writing. So we would like to interact with people in our writing, once they come trying to find answers, which means we would like to hook them early and draw them into your content. The inverted pyramid sort of writing, borrowed from journalism and I am getting to link to Dr. Pete’s post on this,
starts with a lead. Start with a fast answer, enter the small print then your content. So you would like to grab them. Show them what you are going to vow them and pull them into the small print. That’s all about creating more engaging content, drawing people in, and having good, clean content that appears great and works all well.
5. Make site search simple
Moving on, make site search simple and obvious. Here’s why. If you’ll provide a neater search solution than Google, that provides the user a reason to look at your site rather than going back to Google, which counts as a bounce. If they search on your site, you’ve got engaged them. They’re watching more content on your site, and you have reduced your bounce rate and improved engagement. So I prefer making the site search very obvious, very simple. Especially if you are a resource-heavy site and other people think that they will find what they need on your site, it’s getting to improve it.
Don’t make them search Google. allow them to search your site instead.
6. Add media
Moving on, make site search simple and obvious. Here’s why. If you’ll provide a neater search solution than Google, that provides the user a reason to look at your site rather than going back to Google, which counts as a bounce. If they search on your site, you’ve got engaged them. They’re watching more content on your site, and you have reduced your bounce rate and improved engagement.
So I prefer making a site search very obvious, very simple. Especially if you are a resource-heavy site and other people think that they will find what they need on your site, it’s getting to improve it. Don’t make them search Google. allow them to search your site instead.
7. Reduce rage and dead clicks
Finally, something I have been stepping into recently is reducing what’s referred to as rage clicks and dead clicks.
Or maybe a picture seems like a button. Every site has these. you’ll generally find these with heat tracking software. Microsoft just came out with a free replacement product — Microsoft Clarity. There’s Hotjar. Any kind of heat tracking or heat mapping software can generally show you these rage clicks and dead clicks.
If you fix these, people are getting to click the workable weather, and it’ll offer you insight on the way to reduce these. These are getting to reduce your bounce rate. All right. So if you’ve got any recommendations on reducing your bounce rate,
please leave them within the comments below. If you wish for this video, please share it. Let your friends realize it.
Thanks, everybody. Bye-bye.