Facebook ads can take up a big amount of a marketing budget. which may be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing equivalent Facebook-related pitfalls.
1. Overlooking Video as a Marketing Method
Research from BuzzSumo indicates a decline in engagement with many sorts of posts. Facebook reports that up to fifteen,000 pieces of content could appear during a person’s feed whenever they log onto Facebook. There’s more content being made than there’s time to soak up it.
BuzzSumo reviewed a year’s worth of content and engagements on Facebook and located that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a ten percent increase in engagement over the past year with these sorts of posts.
Yet video posts are still nowhere near as prominent as other forms of content on Facebook. Marketers have a chance to fill the void and gain traction by creating video-based ads.
2. Not Being Specific Enough With Targeting
It’s not surprising that a big number of the people that see those ads don’t respond favorably—or in the least. Marketers should be realistic when determining the number of individuals to focus on with their product, service, or brand.
Facebook’s advertising interface also can give suggestions about the potential number of individuals reached by a specific amount of ad spending. If the audience is just too large, it’s better to narrow it down by targeting age ranges, geographic areas, or genders.
3. Failing to Monitor Ads Consistently
Monitoring is important for a campaign’s success, and it’s easy with Facebook’s handy automation tools. However, it is often tempting for marketers to believe them too heavily. Look to your target audience’s comments on Facebook ads for an accurate gauge of whether a campaign is resonating with them or annoying them. It’s also essential to avoid targeting equivalent people with equivalent content again and again—an effective thanks to frustrate an audience.
4. Choosing the Wrong Type of Ad for the Intended Action
Facebook offers various sorts of ads, and that’s sometimes problematic. A marketing professional could make the common mistake of picking a billboard type without ensuring it’s the foremost appropriate type for the specified response.
There are many advertising options to settle on, including ads meant to spice up attendance at events, bring people to an internet site, and urge them to put in an app. Becoming conversant in each type and its purpose helps reduce the likelihood of choosing an ad that won’t connect with your audience.
5. Testing Too Many Things at Once
Test different sorts of Facebook ads together with your desired audience, especially ads with images. Testing should happen carefully and include adequate isolation to find out which characteristics of ads have the very best impact on viewers.
Another frequent Facebook advertising mistake isn’t isolating one variable to check. If you fail to isolate your ad you’ll find it difficult to understand which factor inspired a more positive reaction.
6. Making Decisions About Future Advertising Plans Too Hastily
Marketers assume there won’t be any major changes in audience perceptions of an advertising platform’s brand before a campaign ends. They plan their advertising campaigns too far beforehand, which could lead to problems. When the third-party company Cambridge Analytica gained access to Facebook data from many people without consent. Many users and makes second-guessed using or advertising on Facebook. The news affected the advertising strategies of Sonos and Mozilla, among others, as brands decided to reevaluate whether they’d continue using Facebook to succeed in customers moving forward.