May 1, 2021

5 tips for starting international PPC

5 tips for starting international PPC

Expanding marketing efforts beyond your home country is often an exciting step. However, branching into new regions with PPC entails far more than simply copying your campaigns and changing the geographic targeting. Don’t rush into fixing international campaigns until you’ve thought out budgeting, channel allocation, account structure, and localization. Budget for different costs by country…

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