What is CPM (Cost Per Mile)

1. Meta descriptions

Let’s optimize those meta descriptions. this is often so old-school SEO. But a recent study shows that 30% of internet sites don’t even use meta descriptions. Now that’s understandable because another study shows that 70% of the time, Google will rewrite the meta description, actually because it isn’t using the keywords that the user is checking out . But if we write a well-crafted meta description, it can compel users to click, which means using keyword-rich descriptions that folks are literally checking out , so when Google does use your meta description, it’s encouraging those clicks and acting as marketing copy for your website.

2. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a specific brand. Numbers are generally one thing that I always test in title tags that sometimes produce pretty consistent results. Specifically, dates in title tags are often a winner.

Don’t be spammy about it. Don’t include it if it doesn’t add up and does not fake it. But if you’ll include variety, it’ll often increase your click-through rate for any given query.

3. FAQ and how-to schema

Schema, specifically FAQ and how-to schema. Google gave us an enormous gift once they introduced these in search results. FAQ schema gives you tons of SERP land. you cannot always win it, and you cannot always win the how-to schema, but once you do, which will definitely increase or influence people to click on your result, expand those FAQ schemas out.

It’s not appropriate for each page. you would like to form sure that you simply even have those FAQs on your pages. But it’s a method, in appropriate situations, that you simply can increase clicks without increasing your actual Google ranking. All right.

4. Relaunch top content

This is the year I would like you to seem into relaunching your top content.

Content can go stale after a couple of years. So we launch content. you’ve got a blog, you launch it, and you share it on social media. most of the people ditch it then. So return, check out your top content over the last two to 5 years or maybe 10 years, if you would like to travel back that far, and see what you’ll relaunch by updating it, keeping it on an equivalent URL. In some cases, you’ll see gains of 500% to 1,000% just by relaunching a number of your old content with some updates.

5. Increase internal linking

Increasing internal linking. Now tons of top SEO agencies, once they got to quickly increase rankings for clients, there are generally two things that they know are the simplest levers to tug. First, title tags and meta descriptions, what’s getting more clicks, but second is increasing the interior linking.

You know that you simply can increase internal links on your site, and there are probably some opportunities there that you simply just haven’t explored. So let’s mention a few easy ways to try to do that without having an excessive amount of work.

6. Update old content with new links

Updating your old content with new links. this is often a step that we see people skip time and time again. once you publish a replacement blog post, publish a replacement piece of content, confirm you are going back and updating your old content with those new links.

So you are looking at the highest keyword that you simply want to rank for, and getting into Google Search Console or checking tools like Keyword Explorer to ascertain what other pages on your site rank for that keyword, then adding links to the new content to those pages. I find once I do that, time and time again, it lowers the bounce rate. So you are not only updating your old page with fresh content and fresh links and adding relevance. You’re adding links to your new content. To confirm, once you publish new content, you’re updating your old content with those new links.

7. Remove unnecessary links

unnecessary links from your content. Now, this is often a sort of PageRank sculpting. PageRank sculpting may be a dirty word in SEO, but actually, it works to a particular extent. it isn’t nofollow link page sculpting.

It is removing unnecessary links. does one actually need a link to your team page on every page of your website? does one need a link to your contact form on every page of your website? In many cases, you don’t. Sometimes you are doing. But if you remove the unnecessary links, you’ll pass more link equity through the links that really count, and people links are a serious Google ranking signal.

8. Mobile link parity audit

you to try to do a mobile link parity audit. what’s that? what’s a mobile link parity audit? that’s ensuring that the links on your mobile site are equivalent because of the links on your desktop site. Why is that important? Well, in the last few years Google has moved to a mobile-first index, meaning what they see on your mobile site, that’s your website.

That’s what counts. So tons of websites need a desktop site, then they reduce it to their mobile site and they are missing links. They get obviate header navigation, footer links, and things like that. A recent study showed that the typical desktop page has 61 links and therefore the average mobile page has 54 links. meaning on the online as an entire there are seven fewer links on mobile pages than desktop pages, meaning tons of link equity is being lost.

9. Invest in long-form content

Need you to take a position in long-form content. Now I’m not saying that content length may be a ranking factor. It is not. Short-form content can rank perfectly well. the rationale I would like you to take a position in long-form content is because consistently, time and time again, once we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential.

10. Use more headers

need you to take a position in long-form content. Now I’m not saying that content length may be a ranking factor. It is not. Short-form content can rank perfectly well. the rationale I would like you to take a position in long-form content is because consistently, time and time again, once we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential.

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