10 Link Building Lies You Must Ignore

What is CPM (Cost Per Mile)

Link building has been a trade for quite a decade, it’s clear that there’s still a huge amount of confusion.

There’s an outsized kerfuffle. a number of these controversies and arguments arise simply from a necessity to fill, but a number of them arise from genuine concern and confusion:

“Don’t invite links!”

“Stick a fork in it, guest posting is done!”

“Try to avoid link building!”

SEO is an everchanging industry; what worked yesterday won’t work today. Google’s personnel doesn’t always help the cause. In fact, they often add fuel to the hearth. That’s why I would like to play the role of “link building myth-buster” today. I’ve spent over ten years in link building, and I’ve seen it all.

I was around for Penguin, and each iteration since. I used to be around for the launch of Hummingbird.

So, if you’re still confused about link building, read through to ten of the most important myths within the business.

1. If you build it, they will come

There is a notion among many digital marketers and SEOs that if you merely create great content and valuable resources, the users will come to you. If you’re already a widely recognized brand/website, this will be a real statement. you’re just like the overwhelming majority of internet sites — on the surface looking in — this might be a fatal mindset.

To urge people to seek out you, you’ve got to create the roads which will lead them to where you would like. this is often where link building comes in.

A majority of individuals searching Google find themselves clicking on organic results. In fact, for each click on a paid end in Google, there are 11.6 clicks to organic results!

And in order to build your rankings in search engines, you need links. Which brings me to our second myth around links.

2. You don’t need links to rank

I can’t believe that there are still people that think this in 2021, but there are. That’s why I recently published a case study regarding a project I used to be performing on.

To sum it up briefly, the more authoritative, relevant backlinks I used to be ready to build, the upper the location ranked for its target keywords. This isn’t to mention that links are the sole thing about Google’s algorithm that matters, but there’s little question that a strong and relevant backlink profile goes an extended way.

3. Only links with high domain authority matter

As a link builder, you ought to definitely seek target sites with high metrics. However, they aren’t the sole prospects that ought to interest you.

Sometimes a coffee domain authority (DA) might just be a sign that it’s a replacement site. But ditch the metrics for one moment. alongside authority, relevancy matters. If a link prospect is perfectly relevant to your website, but it’s a coffee DA, you ought to still target it. In fact, most sites that will be so relevant to yours will likely not have the foremost eye-popping metrics, which is precise because they’re so niche. But more often than not, relevancy is more important than DA.

When you focus solely on metrics, you’ll lose out on highly relevant opportunities. A link that sends trust signals is more valuable than a link that has been deemed important by metrics devised by entities aside from Google.

Another reason why is because Google’s algorithm looks for diversity in your backlink profile. you would possibly think that a profile with over 100 links, all of which have a 90+ DA would be the aspiration. In fact, Google will check out it as a suspect. So while you ought to absolutely target high DA sites, don’t neglect the “little guys.

4. You need to build links to your money pages

When I say “money pages,” I mean the pages where you’re specifically looking to convert, whether its users into leads or leads into sales.

You would think that if you’re getting to put within the effort to create the digital highways which will lead traffic to your website, you’d want all of that traffic to seek out these money pages, right?

In reality, though, you ought to take the precise opposite approach. First off, approaching sites that are in your niche and asking them to link to your money pages will come off as really spammy/aggressive. You’re shooting yourself within the foot.

But most significantly, these money pages are usually not pages that have the foremost valuable information. Webmasters are far more likely to link to a page with resourceful information or exquisitely created content, not a page displaying your products or services.

Building links to your linkable assets (more thereon during a second) will increase your chances of success and can ultimately raise the profile of your money pages by the end of the day also.

5. You have to create the best, most informative linkable asset

If you’re unacquainted what a linkable asset is strictly, it’s a page on your website designed specifically to draw in links/social shares. Assets can are available in many forms: resource pages, funny videos, games, etc.

Of course, linkable assets don’t grow on trees, and therefore the process of arising with a thought for a valuable linkable asset won’t be easy. this is often why some people believe “the skyscraper technique.” this is often once you check out the linkable assets your competitors have created, you select one, and you merely attempt to outdo it with something bigger and better.

This isn’t a totally ineffective technique, but you shouldn’t desire you’ve got to try to to this.

Linkable assets don’t get to be word-heavy “ultimate guides” or heavily-researched reports. rather than building something that basically only beats your competitor’s word count, do your own research and specialize in building an authoritative resource that folks in your niche are going to be curious about.

The value of a linkable asset has far more to try to do with finding the proper angle and therefore the accuracy of the knowledge you’re providing than the quantity.

6. The more emails you send, the more links you will get

I know several SEOs who wish to cast a good net — they send emails to anyone and each one that even has the tiniest little bit of relevancy of authority within their niche. It’s an old sales principle: the thought that more conversations will cause more purchases/conversions. And indeed in sales, this is often usually getting to be the case.

In link building? Not such a lot .

This is because, in link building, your chances of getting someone to link to you’re increased when the outreach you send is more thoughtful/personalized. Webmasters pore over emails on top of emails on top of emails, such a lot so that it’s easy to skip the generic ones.

They need to be effectively persuaded on the worth of linking to your site. If you select to send emails to any site with a pulse, you won’t have time to make specific outreach for every valuable target site.

7. The only benefit of link building is algorithmic

As I discussed earlier, links are fundamental to Google’s algorithm. The more quality backlinks you build, the more likely you’re to rank for your target keywords in Google.

This is the routine for link building. But it’s not the sole reason to create links. In fact, several non-algorithmic benefits link building can provide.

First off, there’s brand visibility. Link building will cause you to visible not only to Google within the future but to users within the immediate term. When a user comes upon a resource list together with your link, they aren’t brooding about how it benefits your ranking in Google; they only might click your link right then and there.

Link building also can cause relationship building. due to link building’s very nature, you’ll find yourself conversing with many potential influencers and authority figures within your niche. These conversations don’t need to end as soon as they place your link.

In fact, if the conversations do end there whenever, you’re doing marketing wrong. cash in of the very fact that you simply have their attention and see what else you’ll do for every other.

8. You should only pursue exact match anchors

Not all myths are born out of complete and utter fiction. Some myths persist because they need a component of truth to them or they want to be true. the utilization of tangible match anchor text is such a myth.

In the old days of SEO/link building, one of the simplest ways to urge ahead was to use your target keywords/brand name because of the anchor text for your backlinks. Keyword stuffing and cloaking were particularly effective also.

But times have changed in SEO, and that I would argue mostly for the higher. When Google sees a backlink profile that uses only a few variations of anchor text, you’re now hospitable a penalty. It’s now considered spammy. To Google, it doesn’t appear as if a natural backlink profile.

As such, it’s important to notice now that the standard of the link itself is way more important than the anchor text that comes with it.

It really should be out of your hands anyway. When you link building the proper way, you’re working in conjunction with the webmasters who are publishing your link. you are doing not have one hundred pc control of things, and therefore the webmaster will frequently find yourself using the anchor text of their choice.

So sure, you ought to optimize your internal links with optimized anchor text when possible, but confine in mind that it’s best to possess diverse anchor text distribution.

In fact, if the conversations do end there whenever, you’re doing marketing wrong. cash in of the very fact that you simply have their attention and see what else you’ll do for every other.

9. Link building requires technical abilities

Along with being a link builder, I’m also an employer. When hiring other link builders, one skepticism I frequently encounter relates to technical skills. many of us who are unacquainted link building think that it requires coding or web development ability.

While having such abilities certainly won’t hurt you in your link-building endeavors, I’m here to inform you that they aren’t in the least necessary. Link building is more about creativity, communication, and strategy than it’s knowing the way to write a for loop in javascript.

If you’ve got the power to effectively persuade, create valuable content, or identify trends, you’ll build links.

10. All follow links provide equal value

Not all links are created equally, and I’m not even talking about the difference between follow links and no-follow links. Indeed, there are distinctions to be made among just follow links.

Let’s take .edu links, for instance. These links are a number of the foremost wanted for link builders, as they’re thought to hold inordinate power. Let’s say you’ve got two links from an equivalent .edu website. they’re both on an equivalent domain, same authority, but they’re on different pages. One is on the scholarship page, the opposite is on a professor’s resource page which has been carefully curated.

They are both do-follow links, so naturally, they ought to both carry an equivalent weight, right?

Fail. Search engines are smart enough to understand the difference between a hard-earned link and a link that almost anyone can undergo.

Along with this, the location of a link on a page matters. albeit two links are on the precise same page (not just an equivalent domain) an above-the-fold link (a link you’ll see without scrolling) will carry more weight.

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