In digital marketing predictions for the longer term are likely to incorporate new strategies towards Digital Marketing during a crisis. Social media and email marketing trends, AI use, and better ways to approach customer service.
Below may be a list of the highest 10 trends for Digital marketing in 2021:
1. Shoppable Posts
This trend is already on the rise but in 2021 are getting to be seeing even more use of shoppable posts consumers are constantly trying to seek out the only, quickest because of the shop. this is often why using different social media platforms allows users to simply click on a post and buy an item featured in it. This mirrors the recent information provided by Smart Insights that people are now spending an entire of two hours and 24 minutes scrolling through their phones on different digital platforms, giving brands a generous amount of some time to realize consumers through shoppable posts, meeting consumers where they already are.
2. Voice Search
Data has been illustrating that folks are constantly trying to find the foremost convenient thanks to gain information or news, so it only is sensible that 2021 is going to be seeing a rise in voice search technology. Marketers will get to optimize their content to voice-friendly terms and phrases to extend their searchability as they’re becoming more common in modern households with their usage only expected to extend with further lockdowns or quarantines.
3. Video Marketing
92% of marketers state that using video content is a lively part of their campaign strategies. Video content helps persuade and attract consumers to a brand for potential conversions. People are far more likely to interact with a video than against other content like a blog post.
4. AI-Chat Boxes
Consumers still need a “human touch” while they shop online. this is often why marketers are using AI chat boxes to satisfy customers’ needs. These chat boxes speak to consumers in comprehensive sentences while answering any questions a customer may have while shopping. Giving the illusion of a person’s interaction and involving the customer more within the process.
5. Artificial Reality
The growing popularity of artificial reality will lead companies in 2021 to include this trend quite ever before. AR will allow consumers to ascertain products in 3D before making the ultimate decision regarding the selected product. Without having to go away from their homes, customers will have the experience of shopping face to face through artificial reality.
6. Virtual Reality
Similar to artificial reality, computer games will increase marketing use within 2021. Companies are going to be ready to create the illusion of in-store buying customers through the utilization of devices.
7. Interactive Content
Marketers are finding new ways to stay consumers interested through interactive content. Approaches like online quizzes, polls, and shoppable posts are commonly seen throughout eCommerce social media platforms and their websites. With just about everyone now dying to draw in user attention thanks to increased online usage. It’s crucial that you simply ensure your brand is creative and stands out from the competition. Creating interactive content that matches your brand identity and ethos will help with this.
8. Social Messaging Trends
While some social media platforms are perfect places for users to talk with their friends and family, other platforms like Facebook Messenger and WhatsApp are now being utilized for networking purposes by business owners. marketers will likely be using these social messaging platforms to assist reach their audience also as network with other brands at an equivalent time.
9. Programmatic Advertising
As a way of eliminating the game of ad placements, marketers will now be ready to buy a billboard in real-time situations, placing ads in desirable places while their audience is present. this is often also an excellent strategy as brands are going to be ready to spend budgets more wisely when it involves marketing their products.
10. Artificial Intelligence Growth
Generally speaking, AI growth will still rise in 2021. Marketers are discovering new technologies to raised handle customer service alongside using AI to get in-depth information quickly. Whether it’s for gathering consumer data, tracking sales and user patterns, or looking to implement improved email marketing trends; 2021 is going to be taking full advantage of AI.